Complete Guide to Update SEO 2020
Do you want to know the development of SEO in 2020? What SEO strategies and techniques will become a trend in 2020? Check out the following SEO trends and techniques that will spawn in 2020.
The year 2020 is in sight, at the end of 2019 SEO professionals (Search Engine Optimization) from all over the world are surprised by the launch of the latest algorithm from Google which is named Bidirectional Encoder Representations from Transformers or simply in short BERT. The BERT algorithm is one of the biggest updates Google has ever done in the last 5 years.
Now it's time to see what SEO is like in 2020, what SEO 2020 strategies and techniques will help in dominating Google SERP and optimizing BERT.
The BERT algorithm is claimed to be able to understand each uniqueness and relevance of the combination of words and sentence structure so that the search results generated by Google search pages will be more relevant and accurate.
The impact that is probably most felt with the launch of the latest algorithm from Google will certainly very much affect the search results on Google's search engine pages.
The BERT algorithm update makes the search results query better than before. The BERT algorithm does not aim to provide penalties like the previous Google algorithm but rather aims to be able to understand, interpret the goals and requests of the user.
The presence of the BERT algorithm, makes users have more choices than before, therefore produce content that is truly by the wishes of your users and is no longer based solely on keyword research. In 2020 SEO Professionals who truly understand the intent and purpose of the BERT algorithm will move from their desks to participate in talking with customers, so they can find out what the audience wants.
Change your mindset to be able to produce the best content on your website, in addition to the approach through content, you can understand who your audience is and how to communicate with them.
2020 is a good time to look carefully at the quality of your content and optimize your content more for users than search engines. The key to staying successful in Google searches in 2020 is the same as before, producing good content.
And as search engines increasingly adept in understanding human language, content written for humans as users will always win.
Google not only provides true and relevant information on the search results but on certain types of search, there is a lot of potential that can result in fraud. Google wants to ensure that they recommend sites that display Authoritativeness and Trustworthiness, which stands for E-A-T. This is the way that Google uses to protect users from low-quality content and potentially detrimental to users.
Understanding who is responsible for a website is an important part of assessing EAT and specifically, the content on the YMYL (Your Money or Your Life) page must be made by an Author who has expertise and can be trusted in the content on that page and for writing on the Blog means the writer is someone who has expertise that matches the content in the writing. In 2020 the E-A-T and YMYL factors will be a very important component to maximize your SEO strategy in 2020.
Does your site have a good, secure and encrypted PageSpeed using SSL (Secure Socket Layer), Responsive and Mobile Friendly? Do you have quality content that can make your users feel at home for long on your website? Is your site easy to navigate and has a good load speed? These are all elements that are considered by Google and other search engines in determining the ranking of your website, which is why UX is so important to optimize SEO 2020 techniques.
Technical SEO and UX don't seem to be related, UX focuses on what users want and several factors such as design, site speed, website security, and content, while Technical SEO is about optimizing websites from JS Framework, AMP (Accelerated Mobile Pages) ), PWA (Progressive Web Apps), Bots, Servers, and Codes. However, Technical SEO and UX have the same goal which is equally about site speed and page speed.
Nowadays many things can be done through mobile phones, ranging from playing games, reading news, shopping online, looking for a partner, ordering food, sending money to doing business, an era in which everything can easily be accessed via mobile phones.
At the moment more and more searches on the internet are done via mobile phones, websites that are not Mobile-Friendly have the potential to lose many visitors if they do not immediately optimize their sites to be more responsive and mobile-friendly.
To that end, improve your site so it is easily displayed well on mobile phones so that consumers will have a better user experience, this will have an impact on your site's ranking on Google SERP pages. There are many ways to optimize your site to be more mobile-friendly, such as increasing page load, site structure, and adding AMP (accelerated mobile page) and PWA (progressive web apps).
This means constructing a website data structure that can help search engines understand not only the content on the website pages but also how each element is linked and related to other elements and how each page relates to other pages. Creating structured data will make it easier for search engines to map your site and poor implementation of data structures on your website will also affect the search results of your website on search engine pages.
Google found a way to enter entity related information in its search results, one of which is through Google My Business. You can optimize your entity by entering all the data that users need to search for Office telephone numbers, store addresses and your business address, all data connected with your entity Google will load in the Knowledge Panel on the Google search engine page.
Local search is the most in entity-based search, for that you need to optimize Local SEO in 2020 so that your business or service is easier to find by users who need your services or business.
Branding by the company is believed to increase the ability of the company through a brand, the stronger consumer awareness of a brand will further increase the potential and quality of the brand.
The year 2020 is in sight, at the end of 2019 SEO professionals (Search Engine Optimization) from all over the world are surprised by the launch of the latest algorithm from Google which is named Bidirectional Encoder Representations from Transformers or simply in short BERT. The BERT algorithm is one of the biggest updates Google has ever done in the last 5 years.
Now it's time to see what SEO is like in 2020, what SEO 2020 strategies and techniques will help in dominating Google SERP and optimizing BERT.
The following are 8 SEO Trends in 2020 and SEO Techniques in 2020
1. BERT Algorithm and Optimization that is more User-Focused
The most successful SEO 2020 trend is the launch of the latest algorithm from Google, which is named BERT. The BERT algorithm can not be denied will greatly affect the SEO technique as a whole, since its launch the latest algorithm from Google has already gotten so much attention from SEO Professionals.The BERT algorithm is claimed to be able to understand each uniqueness and relevance of the combination of words and sentence structure so that the search results generated by Google search pages will be more relevant and accurate.
The impact that is probably most felt with the launch of the latest algorithm from Google will certainly very much affect the search results on Google's search engine pages.
The BERT algorithm update makes the search results query better than before. The BERT algorithm does not aim to provide penalties like the previous Google algorithm but rather aims to be able to understand, interpret the goals and requests of the user.
The presence of the BERT algorithm, makes users have more choices than before, therefore produce content that is truly by the wishes of your users and is no longer based solely on keyword research. In 2020 SEO Professionals who truly understand the intent and purpose of the BERT algorithm will move from their desks to participate in talking with customers, so they can find out what the audience wants.
2. Optimizing Quality Content
One thing that has not changed from SEO is Content, content can not be denied has brought a lot of life into SEO. Creating relevant and quality content will be very good to start SEO in 2020. For that, you need to learn ways to write or hire people who know how to write. Before the launch of BERT, there was still a lot of content that should not be ranked first on Google's search page but the day would come when the best content would be the Champion.Change your mindset to be able to produce the best content on your website, in addition to the approach through content, you can understand who your audience is and how to communicate with them.
2020 is a good time to look carefully at the quality of your content and optimize your content more for users than search engines. The key to staying successful in Google searches in 2020 is the same as before, producing good content.
And as search engines increasingly adept in understanding human language, content written for humans as users will always win.
3. E-A-T and YMYL
Over the last few months, you may have seen the terms E-A-T (Expertise, Authoritativeness, Trustworthiness) circulate everywhere, in blog posts, in forums, in communities in Facebook Groups and Youtube Videos. The term E-A-T itself has become an important jargon in recent months because the term E-A-T is a term that was introduced by Google itself together with the term YMYL (Your Money or Your Life).Google not only provides true and relevant information on the search results but on certain types of search, there is a lot of potential that can result in fraud. Google wants to ensure that they recommend sites that display Authoritativeness and Trustworthiness, which stands for E-A-T. This is the way that Google uses to protect users from low-quality content and potentially detrimental to users.
Understanding who is responsible for a website is an important part of assessing EAT and specifically, the content on the YMYL (Your Money or Your Life) page must be made by an Author who has expertise and can be trusted in the content on that page and for writing on the Blog means the writer is someone who has expertise that matches the content in the writing. In 2020 the E-A-T and YMYL factors will be a very important component to maximize your SEO strategy in 2020.
4. UX and Technical SEO
The SEO 2020 trend that professionals must focus on is UX (User Experience), there are various areas of optimization in UX that require a level of expertise. Every SEO Professional does not have to be an expert in the UX field. However, they must have an understanding of the basic principles of UX on the website. UX optimization focuses more on the experience of visitors when visiting your website.Does your site have a good, secure and encrypted PageSpeed using SSL (Secure Socket Layer), Responsive and Mobile Friendly? Do you have quality content that can make your users feel at home for long on your website? Is your site easy to navigate and has a good load speed? These are all elements that are considered by Google and other search engines in determining the ranking of your website, which is why UX is so important to optimize SEO 2020 techniques.
Technical SEO and UX don't seem to be related, UX focuses on what users want and several factors such as design, site speed, website security, and content, while Technical SEO is about optimizing websites from JS Framework, AMP (Accelerated Mobile Pages) ), PWA (Progressive Web Apps), Bots, Servers, and Codes. However, Technical SEO and UX have the same goal which is equally about site speed and page speed.
5. Mobile SEO
Optimizing Mobile SEO is one of the SEO 2020 techniques, currently, mobile phones have become the premier need for everyone, the development of increasingly sophisticated mobile technology makes a person dependent and cannot be separated from his cellphone.Nowadays many things can be done through mobile phones, ranging from playing games, reading news, shopping online, looking for a partner, ordering food, sending money to doing business, an era in which everything can easily be accessed via mobile phones.
At the moment more and more searches on the internet are done via mobile phones, websites that are not Mobile-Friendly have the potential to lose many visitors if they do not immediately optimize their sites to be more responsive and mobile-friendly.
To that end, improve your site so it is easily displayed well on mobile phones so that consumers will have a better user experience, this will have an impact on your site's ranking on Google SERP pages. There are many ways to optimize your site to be more mobile-friendly, such as increasing page load, site structure, and adding AMP (accelerated mobile page) and PWA (progressive web apps).
6. Data Structure
Quality content will still be an important factor in SEO techniques in 2020. However, the algorithm still does not fully understand the context, we still need to give instructions to search engines to better understand and provide results based on user desires.This means constructing a website data structure that can help search engines understand not only the content on the website pages but also how each element is linked and related to other elements and how each page relates to other pages. Creating structured data will make it easier for search engines to map your site and poor implementation of data structures on your website will also affect the search results of your website on search engine pages.
7. Optimization of Entities and Knowledge Panels
The next SEO 2020 technique is entity, now more and more people are doing searches on the Internet that include elements of the entity in it such as address search, telephone number search, offline store search, office address search, shipping service search, search for people and so on.Google found a way to enter entity related information in its search results, one of which is through Google My Business. You can optimize your entity by entering all the data that users need to search for Office telephone numbers, store addresses and your business address, all data connected with your entity Google will load in the Knowledge Panel on the Google search engine page.
Local search is the most in entity-based search, for that you need to optimize Local SEO in 2020 so that your business or service is easier to find by users who need your services or business.
8. Brand and Link Building
Link Building has changed a lot in the last few years, this change has given rise to an era where various marketing ideologies are integrated into SEO, in 2020 Link building that focuses on keywords is no longer a priority and has changed to Brand Building in building Awareness.Branding by the company is believed to increase the ability of the company through a brand, the stronger consumer awareness of a brand will further increase the potential and quality of the brand.